YOUTUBE STARS ARE LEARNING WHAT THEIR FANS ARE WILLING TO PAY FOR

The popularity of last summer's YouTube Fan Fest at Yonge-Dundas Square spurred a $25-30 ticketed event at the Molson Canadian Ampitheatre for August 13, but now it's free. At the same time, headliner Lilly Singh announced the publication of How to Be a Bawse: A Guide to Conquering Life, for which Penguin Random House will gladly take money from the 1.2 million people who've watched its trailer so far this week.