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It’s damn exciting when a new brand pops-up with heart and soul, not to mention humility. If you noticed the boatload of Herschel backpacks throughout “back to school” season or in other cases, “back to bad traffic”, you’ll have noticed their subtle, modern yet military-inspired classic design with a mix of cool prints and bold colorways.

Vancouver’s Herschel Supply Company has just launched a new imprint called Parkland that encapsulates some of best elements of the parent company’s travel bags and accessories, with a fresh outlook and casual styling, for less. What sets Parkland apart is the no frills styling and affordable pricing, making purchased picks practical and tactical.


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