• ADWEEK / T.L. STANLEY

THIS FUN, FAN-MADE STAR WARS AD INTRODUCES A BUNCH OF TOYS FROM ROGUE ONE


The spot, dubbed "Go Rogue: Chapter 1," in addition to being sharp and fun, has some creative gravitas behind it. Directors Tucker Barrie and Dan MacKenzie worked on Charlie Kaufman's Academy Award-nominated film Anomalisa.

It launched last week on the Star Wars YouTube channel and comes via a collaboration between Disney's Lucasfilm and creative network Tongal. It also kicks off a broader global competition that asks fans to share their "rogue stories" and potentially win a trip to Rogue One's December premiere at the Lucasfilm headquarters at the Presidio in San Francisco.

Expect several more consumer-created shorts, packed with Mattel, Disney Store and Jakks Pacific products, in the next month. Fans can pre-order based on the content, with Disney no doubt looking to beat its $700 million take from The Force Awakens toys.


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