TIGER OF SWEDEN ENTERS "A NEW ERA" WITH ITS FALL/WINTER 2018 COLLECTION
A tiger cannot change its stripes, they say. Well ‘they,’ evidently, haven’t checked out Tiger of Sweden lately. This fall, the Stockholm-based fashion house is embarking on what it calls “A New Era” — that is, a fresh creative direction for the 115-year-old brand following the arrival of new creative director Christoffer Lundman. To mark the occasion, they’ve introduced a rebooted logo, and a head-turning Fall/Winter 2018 collection to go with it. They’re looking forward — b
